Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?


Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

The Money Times

How much are those front-page Times ads?
Reuters - 8 hours ago
(Slate) (Photo: “Spiderman” Alain Robert got free front-page advertising on the New York Times. Not in the paper but on the building. ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
New York Times now offers front-page advertising MarketWatch
NY Times debuts front-page ad; new revenue source The Associated Press
Adweek - AFP
all 354 news articles


Recession raises stakes for Super Bowl advertising
guardian.co.uk, UK - 4 hours ago
"The Super Bowl remains this incredibly unique advertising opportunity because you get all this focus and all this attention and all the PR buzz around it," ...
Kellogg School of Management Faculty Available to Discuss Super ... PR Newswire (press release)
all 14 news articles


BeliefNetworks, Inc. Launches AffinityAgent Advertising ...
MSNBC - 7 hours ago
Utilizing this technology, BeliefNetworks is able to help a variety of customers in the advertising and publishing world develop relevant ad concepts and ...


Dallas Pushes for More Video Board Advertising
MSNBC - 7 hours ago
The city council is looking to add more video advertising boards and told city staff that the five currently planned for Main Street are not enough. ...


Times Online

Atheist advertising bid launched
The Press Association - 8 hours ago
An atheist advertising campaign on buses in Scotland has been launched with the slogan: "There's probably no God. Now stop worrying and enjoy your life. ...
Atheist bus campaign spreads the word of no God nationwide guardian.co.uk
London atheist bus advertising campaign spreads to Spain Monsters and Critics.com
Bus sides say there is no God Utalkmarketing
InTheNews.co.uk - Telegraph.co.uk
all 59 news articles


Report: Rough Year For Branded Advertising Online
MediaPost Publications, New York - 5 hours ago
This year is going to be a rough one for brand advertising, according to a new report from JP Morgan Chase. The economic downturn has created a climate in ...
JP Morgan: Performance Marketing Steady as Brands Recoil in '09 ClickZ News
'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model ... Mediapost.com
JP Morgan: '09 to Be Rocky for Web and Brand Ads Adweek
Washington Post
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U.S. court upholds L.A. ban on billboards
Los Angeles Times, CA - 53 minutes ago
The US 9th Circuit Court of Appeals said the city's 2002 outdoor advertising ban does not violate a sign company's 1st Amendment right to free speech, ...
Appeals court upholds L.A.'s 2002 billboard ban Los Angeles Times
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The NAD: A Primary Forum For Resolving Advertising Disputes
The Metropolitan Coporate Counsel, NJ - 10 hours ago
Hugh Latimer, Chair of Wiley Rein's Advertising Practice, has experience in a broad range of complex litigation involving advertising, sweepstakes, ...
Wiley Rein Assists Client To Secure Significant Win In ... The Metropolitan Coporate Counsel
all 2 news articles


The Slate Group Names Matthew Turck Vice President of Advertising ...
WELT ONLINE, Germany - 11 hours ago
The Slate Group, publisher of Slate, The Root, The Big Money and Foreign Policy, today named Matthew Turck Vice President of Advertising Sales. ...


WIVB

CBS Plans to Reduce Capital Spending to $350 Million
Bloomberg - 2 hours ago
With advertising falling in radio and local TV, New York- based CBS is seeking savings and new sources of revenue, such as today’s agreement allowing Time ...
Moonves hopeful for auto ads Hollywood Reporter
High Stakes in Time Warner Cable-Viacom Standoff Television Week
Time Warner Cable Agrees to Pay CBS More Wall Street Journal
Media Channel - Houma Courier
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