| |
| |
|
Copywriting Information |
|
|
|
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be? Well, it's my trusty notebook! It is where I store all of my ideas. Let me give you some examples. If I come across an email, even if it's sp*am, and the headline made me open up that email then by golly I will write that headline down in my notebook for future reference. If the headline made me open the email then you can be sure others will open it as well. So in my trusty notebook I record all the email headlines that have captured my attention. This way the next time I am writing an email to my list or prospects etc. or if I am stuck for a headline, all I have to do is refer to my notebook which has plenty of headlines to choose from. But don't stop there! If you visit a website or read a newspaper etc. and come across a great headline... write it down! Keep doing this and eventually you'll have pages of headlines to choose from and to test in your marketing campaign. Don't copy the headline word for word but rather use it as a reference and change it around to suit your own business. You'll find that many great headlines are actually recycled. But don't stop there! If you are reading ad copy and come across a great word or phrase... write it down! Again, eventually you'll have pages of words and phrases to choose from when writing ad copy. It is also useful when you have writers block. You can just open your trusty notebook and use a line or two and the next thing you know the next paragraph writes itself. These are just a few of the ideas that I store in my trusty little notebook(s). So get yourself a notebook or two and start storing your ideas. You'll be surprised at how often you will refer to it. And if you're like me, that notebook will never leave your side when you are marketing. Al Martinovic publishes the Millenium Marketers Newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. 7 Essential Tips for Reviewing and Approving Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Business Writing: When Not To Be Professional It's time to write your next ad or brochure. Maybe some web content. Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out. Cause and Effect "Shallow men believe in luck. Strong men believe in cause and effect. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. How to Get Instant Attention Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. Writing for People and Search Engines Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. 7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Freelance Writing As A Career Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer. Top 7 Things To Do Before You Hire A Copywriter Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations. Copywriting Tricks: Nailing the Voice Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop. The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. How Cliffhanger Paragraphs Capture Readers About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. 3 Steps to Great Copy Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
|
| home | site map |
| © 2006 |