| |
| |
|
Copywriting Information |
|
|
|
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." But when the ads run? they invariably work. Here's why? Imagine you were stranded on a desert island? and the man upstairs came down to speak with you. And said? Due to unforeseen circumstances there's no way you will ever get off this island. However, I'll give you everything you need to survive. Beautiful, tasty, natural foods? plenty of water? great weather? But there's one catch. You will be the only human alive on this island, apart from a partner you may choose from these 500 letters. Now imagine when you opened up the letters what would you be looking for. Remember, this is the only person you're going to be spending the rest of your life with. Would you be happy with something like: Hi, I'm Susan. I've got black hair, brown eyes, and I like to party. I'm lots of fun, and people say I'm pretty. Would you choose Susan? Or would you want to know EVERYTHING about this person including their personality, what they look for, their values, what they look like (perhaps a photo) what they enjoy, whether they have a criminal record, how old they are, how healthy they are and much, much, much more? Bottom line is? if you're making a decision of such importance, you're going to want to know every damned thing about them. In a nutshell? you're going to want? LONG COPY (which is detailed, covers any concerns you may have and appeals to what you want) And it's the same with 99% of products. You've got to tell people your full story if you want to convert them into customers. Want proof? Look at mail order advertisements. They are measured every time they run... and in many cases appear year after year. If they don't work they get rid of them. What sort of copy do they use? LONG COPY Listen, when you advertise, you are like a salesperson's in a busy man's office. He may have tried over and over to organise a meeting. He may never be admitted again. This is the one opportunity to get a result, and he must employ it to the full. LONG COPY does work better than short copy. But don't take my word for it. Test one ad or sales letter against the other? and see for yourself. Warmly, Scott Bywater Copywriting That SELLS, Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them... visit his web site at http://www.copywritingthatsells.com.au
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
10 Tips for Tech-Writers Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects. Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. 7 Essential Tips for Reviewing and Approving Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Art Of Writing Profitable Classified Ads The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling. Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Freelance Writers: Double Your Income Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns. 5 Deadly Copywriting Mistakes That Kill Sales Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Why You Should Write To Inform And Not To Sell Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. Working With a Freelance Editor If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. How To Write Direct Mail That Really, Really Works! So, you have something you want to sell. It may be a product, a service, or a cause. Deciding What Voice to Use in Copy You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. Why Is FREE The Most Powerful Marketing Word You Can Use? As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really. Ten Eye Popping, Jaw Dropping Ad Copy Secrets In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) 1. Address your reader as a friend, not as "Friend. How to Write Adverts that Forces People to Respond Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why.
|
| home | site map |
| © 2006 |