| |
| |
|
Internet Marketing Information |
|
|
|
Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, which rather do not have expert skills in marketing, but by the industry following those millions of users. Also investors again are very active in the reach of weblogs and IT at all. Studies state that about the half of mobile music player owners already has downloaded a podcast. By those preconditions the way for commercialization is free. But, too, it seems to be necessary to do so, because the industry needs the users to become offered industrial products. This probably is not without conflicts, because users might have their reasons to go to those new independant media channels. Advantages and disadvantages now opposite to the in common low costs for distribution at the internet now rely again in the quality of produced media. The quality of course is better with the better but costly equipment. But, quality does also has its costs and it seems that for now a reliable business model does not exist. Whereas there already is the option to include adverts at podcasts the option of paid services is discussed again. Weblog comments on the latter option sometimes are humourious and users now are offered software for a more professional production of podcasts. RSS Newsfeeds in the Marketing Mix The RSS Data Format, compared to the Hype of Podcasting, does exist for a far longer time. It is popular now, but it seems that it does not have the same broad acceptance like weblogs. By this one might describe weblogs as medium for the masses and RSS Newsfeeds, as long as those do not become integrated in a website, as a medium for niches. Opposite to this big portals now are offering the opportunity to integrate RSS News in personalized news pages. By this and with the opportunity to reach a broader audience also big players do start RSS Activities. Furthermore niches of course not neccessarily are less important. RSS is build by the data format XML, which gives some interesting possibilities. Interested users may receive RSS Newsfeeds by subscription. Furthermore XML offers the opportunity to integrate Newsfeeds and their content into websites. Meanwhile there is a good range of newsfeed search engines and for those, too, do exist submission tools. Up to Date Articles and Studies on Podcasting and RSS are to be found at the May Revision of FOLDEN and later on at the Internet Trends Archive. FOLDEN is a monthly updated Directory on E-Marketing and iMedia with two News Rubrics and a free Newsletter. FOLDEN Homepage Related FOLDEN Rubrics Copyright, Impressum and Terms of Use This article may become passed on at a whole, with its links and copyright. The author of this article makes no warranties on the usefullness or the correctness of any kind of this article, readers do use this information on their own responsibility. Frank Brauer
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service. The New State Of The Art Method For Making Money With Joint Ventures If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing. Offline Marketing for Online Home Based Businesses When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. 10 Explosive Ways To Turbo-Boost Your Sales 1. Design your web site to be a targeted resource center. Successful Internet Marketing Without A Budget The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.LM:You are successfully promoting Worldwide Holiday Homes, without a marketing budget. Internet Marketing - A Maze In A Haze? Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route. Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success What secret dreams do you have for your Internet marketing business? Would you like to quickly expand your list to giant proportions? Would you love to have a list of thousands or even millions of people bringing in money every day as they buy the products you offer?What if you could have anything you wanted simply by using your mind in a certain revolutionary way?Undoubtedly, Dr. Robert Anthony, author of 15 best-selling books, including the Beyond Positive Thinking, is the undisputed master of teaching people to manifest their desires and turn them into reality. Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now I'd like to let you in on a little secret that most webmasters don't know:"In order to make money from a web site it must be a Direct Response Web Site!"Sites That Make Money Are.. URLs Everywhere Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. The Power of Buzz How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Magic Of Direct Response Website For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use yourfree product or service in order to multiply your marketingquickly over the internet. The idea behind viral marketing isthat you include your ad with the freebie people giveaway oruse. Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales Marketing on the internet is getting harder and harder daily.It is becoming like a rocket science. The Power Of Cross Promoting Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.When you start your Online Business, decide what type of promotional exchange methods you would be interested in practicing and contact other fellow Online Business owners to discuss an exchange for mutual benefits. Free For All Sites: How They Can Actually Help Your Business Anyone whose been marketing online knows that generating leads can be a time consuming and expensive experience. It's something that must be done however if you expect to make it in any business. Aggressive Marketing If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '.. The Most Profitable Product In The World You Can Ever Sell! Thank goodness, the most profitable product in the world you can ever sell.. The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.We both read many times sales and endorsement letters the only aim of which was to show us the ultimate way to Internet profits. My Top 7 Favorite Ecommerce Tools When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.Whether they help you make money, save time, save money, or avoid frustration, these ecommerce tools and services rate my highest recommendation for anyone who conducts any form of ecommerce online. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offersgreat potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.
|
| home | site map |
| © 2006 |
