| |
| |
|
Marketing Information |
|
|
|
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both. 1. Mail systematically to a targeted database of prospects. Most people who use postcard mailings as a way to acquire new customers mail to a list once and then stop. It's far more effective (provided that your postcards have an enticing offer, and provided that you are mailing to a group of "ripe" prospects) to mail regularly to the same group of potential customers. Think about it this way. How many times have you received something in the mail or seen an ad on TV and thought, "that's a good idea, I need to look into that." Only to forget about it the next day and never take action. That's just human nature. And that's why it's better to mail systematically and regularly to a group of prospects than it is to just mail once or twice. It may take 3 or 4 contacts with a customer before they are willing to do business with you. 2. Systematically contact your customers. Once a business gains a new customer the tendency is to do nothing but hope that the customer will come back. Bad idea. It's far better to be proactive and mail monthly, weekly, quarterly, etc. to your current customers offering them special incentives, additional products, or just to simply thank them for their business. It's amazing what kind of growth you can achieve if you get even a small percentage of your customers to make an additional purchase or two throughout the year. 3. Allow your customer to be a hero. One great way to build a relationship with your current customers and potentially gain new customers is to send them a postcard with a special offer that is only good for previous customers or friends and family of previous customers. When you send a postcard with a coupon or special offer on it, state very clearly that your valued customer is free to use the coupon for themselves or they can pass it on to someone else. This will make them feel good, and will potentially build a repeat purchase, or develop a new client. It's like killing two birds with one stone. Postcards can quickly and inexpensively communicate your message to prospects and consumers. When used as part of an integrated system, post cards can be a very powerful tool to generate new customers and then ensure that those customers keep coming back to you over and over again. In business, what could be better. Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail.http://www.brochures.commarketing@brochures.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
A Look at Brochure Printing Services A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. Youre Halfway There!...Or Not Part 2 Now that you have had a chance to create a game plan for accomplishing your business goalsduring the third quarter of this year, let's focuson the fourth quarter of this year.These last three months of the year are not only crucialfor meeting business goals for this year, they are also crucial for making sure you head into the next year on tracktowards meeting and exceeding future business goals. Good Marketing is Like a Bad Habit You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Loyalty Cards - Tips To Consider Before Committing To One Loyalty marketing has been around for as long as retailing - attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component - the loyalty card - has been added by many retail outlets. How Price Gouging Can Hurt Your Business "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. The Most Powerful Marketing Strategy Available To Small Businesses Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. Two Steps to Improving Your Marketing Success Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. One-Two-Three Punch Marketing Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. John Kerry, Amazing Direct-Marketer! If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads.. Marketing vs Selling - Why Theres A Difference Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them. Are Your Brochures Worth The Paper Theyre Printed On? Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give. 21 Must-Have Web Site Elements Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them. The Fine Art of Relationship Marketing The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. What Can Star Wars Teach You About Creating a Buzz for Your Business? Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Hold Onto What Youve Got You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. How Gratitude Works Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won't get tossed out with the rest of the junk mail.
|
| home | site map |
| © 2006 |
