| |
| |
|
Marketing Information |
|
|
|
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late. A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate. Provide Information :: new phone numbers, address changes, new hires, additional services. Get feedback :: announce a contest, run a survey, promote a hotline. Brag :: share recent successes, a case study, announce staff speaking and publishing efforts. It's very important to provide some non-self-serving information too. Educating your audience about your field can only enhance your image and the value of your relationships. If gathering all this information on a regular basis seems daunting, it doesn't have to be. There are ways to manage the task and develop a valuable piece in a timely and cost-effective manner.
After managing schedule, size, scope, sending, and style of a newsletter, the last "S" in the list could easily be "Spend." If launching a newsletter still feels time consuming, expensive and beyond your experience consider these ideas for getting a professional look while watching the budget:
Newsletters are a bonus, as articles can be multi-purposed to become a section on your website, a submission to other online and off-line publications, the basis for other marketing tools and the outline for seminars and speaking engagements. That's four potential uses from one effort. Maximizing your ability Most professionals are not trained designers, marketers or desk-top-publishers. Think carefully about the cost/benefit ratio here. If you are putting in extra hours struggling with details and the results don't reflect the style and quality of your business. The most important thing to remember when developing any tool is to think about the why. If you haven't spent the time to develop you message, position, brand and strategy you are on a path with no destination. If you know where you're headed, a newsletter can help make it an easier journey. About The Author Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure. Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses. For more information contact Beth at bsb@iriscreative.com or 610-567-2799.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
8 Secrets to Marketing Success The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. Marketing Person You Think You Arent Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A Great Marketing Model - Utilizing the Power of OPM Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Survival Strategies 1. Do the moneymaking things first. Notable News - Its Not About You! You enjoy what you do. In fact, you love your product and want to tell everyone about it. Refresh Your Web Site So you have a Web site. And so does most every business these days. Advertising Your Private Practice: Beware of the Problems-Part 1 One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Motivating Your Target There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. Dramatically Improve Your Marketing Results With These 6 Simple Steps What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are. Is It Time To Revisit Your Marketing Strategy? Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by-maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing programs should you add and what should you do first?Simplify what seems like an overwhelming task by asking the following questions:1. After The Mailing Is Done, What Happens Next? If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. Marketing Strategy - Spell Out Your Unique Value I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question. Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. 8 Lessons in Strategic Marketing A La Daddy Daycare I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong.. Marketing as a Spiritual Practice II: Unearthing Your Potential Marketing as we know it is over. Done. The Power Of A Story If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story. Build Relationships Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Top Web Site Blunders by Coaches, Consultants and Experts Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. Are You Sabotaging Your Marketing Success? What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers.
|
| home | site map |
| © 2006 |
