| |
| |
|
Marketing Information |
|
|
|
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 1. Provide a map of the show floor that matches the live show. Link each booth on the map to the vendor's virtual booth. 2. Have each online show visitor register. Give them an ID number to make it easy to request more information from the vendors online, rather than having to fill out forms at each virtual booth. 3. Let visitors search at least three ways: company name, booth number, or type of products. 4. Have the grand opening of your virtual trade show at least 2 weeks before the conference. 5. Encourage each vendor to offer a "show special" that is featured on their trade show page. 6. Offer coupons booth that online visitors can print and bring to the live show. As the organizer, you should plan to offer special coupons online as well. Consider a free drink coupon or a special souvenir of the conference, only available with the coupon. 7. Provide online stations in the exhibit area so that live visitors can visit the online trade show. Provide a printer to print coupons or number the coupons so that they can bring the number to the booth for the "special" discount. 8. Use a digital camera at the live show to take a picture of each booth. Add the photos to the vendors' pages for after-the-show identification. 9. Leave the show online for at least three months after the live show so that attendees can follow up. Consider a year-round show with vendors who sign up for next year's live show participating all year long for a reduced fee. 10. Offer a virtual booth only fee to vendors who cannot be at the live show. Price it accordingly. 11. Include a means for vendors to create their virtual booth at your site. A full booth might include a Front Page, a Back Wall, Right and Left Sides, plus a page for specials. As an alternative, a lesser fee could provide just a Front Page with a link to their site. 12. Open links to vendors' company sites in a new window. That way you don't lose the traffic. Once they close the other window your site is still in the background waiting to be seen again. Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Incestuous Relationship Between Football and Marketing Thousands eyes were fixed. Hearts were beating hard against the chests. Keeping Marketing Simple / Ten Simple Steps 1. Business CardsIt is very important to market yourself via business cards. Will Googles Gmail spell trouble for Email Marketing. We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint. You're In Charge. Now What? For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. Have You Sold Your Internal Customers? You can make the sale. You know your core message. Effective Lead Generation How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon,10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat inthe dentist's chair," said the receptionist after calling my name out to the5 people in the waiting room. How Gratitude Works Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won't get tossed out with the rest of the junk mail. GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. Stay in Touch with Leads and Get More Closes How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot. A Look at Color Brochure Printing Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. Like Brushing Your Teeth What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same goes for marketing. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business. How to Successfully Promote your Business to an International Audience Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd?The most common promotional approach is to provide brochures. What Does Your Business Address Say? If you are operating a business from your home andyour post office address clearly indicates a homeaddress, you may want to re-think your marketingstrategy.A Rural Route 2 address can plainly say yourbusiness might be in a bedroom at home, or worse,in the barn. The Key to Success Good business is about communication.. Take a Leap! How To Take Your Business To New Heights Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always improve. 8 BIG Benefits To Selling Big Ticket Items Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is.A Big Ticket Item is any product or service that sells for more than $500 or $1000. Buzz Word Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing.
|
| home | site map |
| © 2006 |
