| |
| |
|
Marketing Information |
|
|
|
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlinesaccount for 80% percent of more of the effectiveness of anad or sales letter. After all, it's the headline that gets your reader to stopand read further into your sales copy. If the headlinefails, then the entire ad or sale copy fails. So with headline creation being of such importance, are yougiving your headlines the time and effort they are worth? Writing good headlines is a skill that can be learned andmastered if you are willing to put the time into studyinggood proven moneymaking headlines. One way of learning how to write killer headlines is tostudy the masters. Read the works of the past greats, suchas Claude Hopkins, Robert Collier, John Caples, DavidOgilvy, and Eugene Schwartz, among others. There works areavailable in libraries, used book stores, and in some casesthere works have been reprinted and are still available onthe market. A second method is to study the headlines in the supermarket tabloids and magazines that you find near the checkout counters. Tabloids such as 'The Globe', 'The Star', and'The National Enquirer' or magazines such as Cosmopolitan,Redbook, Readers Digest, and Vanity Fair. These publications are placed near the cash registers for areason. While you are standing in line waiting to checkout, you scan their headlines and many people becomeinterested and purchase these publications on impulse. Andthe sell millions! They have some of the highestcirculations of any publications in the country. So, what gets them to sell so well? Certainly not the titleof the publication! It's the headlines. They jump out atyou. They get you to stop and look. They arouse yourcuriosity. Even if you don't buy, I'll bet on more than oneoccasion you've picked up the publication and scanned it foran article mentioned on the cover. I know I have. The headline writers for these publications are some of thehighest paid writers in the country and the circulationnumbers reflect it. Ok, so these publications have great attention grabbing,curiosity arousing headlines. How does that help you? As you read and study these headlines, see if you can see apattern that you can use. Many of these headlines can beused to develop killer headline templates where just bymodifying or substituting a word or two can also workwonders for your own advertising and promotion campaigns. Yet another technique is to look through direct responsetype ads and advertorials in publications related to yourindustry. Go to the library and check a number of backissues of these works. If you consistently see the same adsrunning over and over again, you know they are making money. Some profitable ads have consistently run for as long as 40years! Without being changed! Professional copywriters constantly collect good headlinesand create what they call "swipe files." These headlineswipe files serve as models for good headlines and are greatidea generators as they work to develop their own winningheadlines. When you discover ads that are being run over and over,study their headlines, and copy them into your own swipefile and when you are trying to think about creating somenew headlines of your own, dig out the swipe file, reviewyour collection of headlines and see if you can't use someof them as models for your own. Model success. In another article, I'll tackle creating and working withheadline templates. Until then, keep pumping out thosewinning headlines. George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Examples of his commercial sites include Seven Days To Profits that is an information product site revealing several methods for how you can get an online business up and running quickly with minimal resources and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why) In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. Give It Away Now - The More You Share, the More You Sell! Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this. The 5 Minute Marketing Plan If I were to ask you right now, what marketing tactics haveyou used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quicklyenough.Now, say if I asked you if you knew the results those tacticsbrought. Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Painless Marketing for People Who Hate to Market Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. 11 Ways to Turnaround a Cash-Strapped Business or Practice This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed. Encouraging Contact The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Marry Your Marketing Plan Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. The Money Making Secret of The Toll Booth Position I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to be the butt of many jokes,it does very accurately describe her very, very important area ofresponsibility, in direct marketing parlance. How Gratitude Works Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won't get tossed out with the rest of the junk mail. Identifying, Creating and Using Your USP? What's your USP? Don't know, or worse still, you'venever heard of it.USP is an acronym for Unique Selling Proposition. Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Build your Trade Show - Virtually Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 7 Ways a Copywriter Can Help Your Business Succeed Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Growing Your Business With Your Marketing Priorities None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many differentlanguages. Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix. If My Work is Good Enough "If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself..
|
| home | site map |
| © 2006 |
