| |
| |
|
Marketing Information |
|
|
|
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in yourmarketing arsenal is your business card. If designed properlythis little 3 x 2.5 piece of paper will not only let people knowhow to contact you it will also tell them why they shouldcontact you. In order to be effective and get you more businessyour Business card must stand out, and get noticed. How a distinctive business card resulted in a $5,000 Sale A friend of mine and his wife recently went furniture shopping.By the end of the day they had gone to 8 stores and had 8Business cards. 7 of the Business Cards were your garden varietywhite cards with one or two color writing on them. One card was a little different. The salesman, we will call himBob, had decided to make his card stand out a little by puttinghis picture on it along with a couple of color pictures of hisfurniture. Bob's business card made an immediate impression. The next day they flipped through the all the business cardsthat they had received the previous day. They immediatelyremembered Bob from his business card. They went to Bob's storeand spent over $5,000! All because of a business card. 5 Tips to make your Business Card Stand out 1 - Use Full Color Printing In the old days full color printing (4 color printing) wasextremely expensive. You could pay over $200 /1000 for highquality full color cards. Prices have dropped and you can nowget beautiful full color cards printed for about the same priceas a plain two color card. 2 - Use a Tagline A "tagline" is a one sentence benefit statement. Think of yourBusiness card as a "Mini Billboard". Pretend that you arewriting a classified ad for a newspaper. You only have a smallamount of space to describe your product or service in anintriguing way ? what would you write to describe it? For example: A Realtor could say "Helping Build dreams one homeat a time" 3 - Put a picture on it! I highly recommend that you put a picture on your business card.Studies have shown that people are more likely to hold on to aBusiness card with a photo on it. It could be your picture, apicture of your product, or a combination of both. Picturecards get attention! 4 - Don't use Business Card "Templates" There are websites you can go to online where you can choosefrom pre-made business card designs called templates. Theproblem with this is that the more people who use thesetemplates the more you card starts to look like everybodyelse's. You want to have a business card that stands outfrom everybody else's, not one that gets lost in the crowd. 5 - Let a Professional Design It Unless you are a professional graphic designer designing yourown card is like performing root canal on yourself. Its going totake a lot of time and you may not be happy with the results.Leave the designing to the professionals and use you time doingwhat you do best ? selling your product or service! Copyright © Jack Bastide All rights Reserved Jack Bastide specializes in helping you get more business! Youcan contact him via his web site http://www.JackBastide.com orcall him at 800-59-JACKB Register to win a Free Business CardMakeover at http://www.BusinessCardMakeover.com For more freemarketing tips and tools visit http://www.JacksWebTips.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Attracting Clients With Ease Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. D.A.N.C.E. With Me Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. Stop Your Marketing Leaks Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Marketing Lessons from Santa If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa's message is short--joy. Your Ultimate Competitive Advantage The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. Mobile Marketing a New Age Strategy More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Marketers VS Consumers Predators VS Prey The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that . Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit.. 7 Tips to Grab New Clients As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal and New York Times. The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure Gain the exposure you need to succeed with these ten tips:1. Present yourself as a specialist and/or an authority in your field. Key Marketing Questions - Planning Your Marketing Campaign So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. How To Make More Money The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. Putting Your Website to Work Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. How to Turn a Marketing Calendar into Marketing Success! Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. Pre-Cleaning and Updating Addresses in Your Database When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Marketing Planning Made Simple - Another Small Business Power Tool Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing planning simple and understandable.I spent more than 30 years working with very successful small business people who never wrote a single marketing plan.
|
| home | site map |
| © 2006 |
