| |
| |
|
Marketing Information |
|
|
|
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes. Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of this article.) I am sure you're dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed the course of history, it is simple. So simple that you may just brush it aside - and lose a real chance to change your fortunes forever. Well, you have been warned. Here it is. It's a FREE SAMPLE. Let's look at a real-life example that could happen in your neighbourhood corner right now. Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore the seller's smile and well displayed juicy-looking doughnuts. At the end of the day, he has barely sold a dozen. Then a simple selling system involving tiny, miniature versions of the doughnuts being given away for free to passersby is introduced. A few people stop to sample the free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at the end of a hectic day. The bill for the samples was high, but his cash box is bulging like it never has before and the sheer volumes of business has reduced the expense for the free samples to a tiny fraction of his takings. No matter how complex your business is, it can benefit tremendously from the power of a free sample. A few more examples; An office cleaning concern wanted to expand its' client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it's disposed of. (If you know the right places to look, any premises will give you a load of dirt enough to make anybody sick.) Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business. A media company was facing very stiff competition getting advertisements into their newspaper. They designed a simple system where the company sales representatives approached a carefully selected client list with samples of their advertisements re-designed and placed on a dummy page. The response rate? Well, 4 out of every 10 clients approached in this way signed up for advertising space on the spot. A company selling solar panels in the heart of Africa wasn't making much headway until they bit the bullet with the following crazy selling system. They found a simple way to assess the income capabilities of rural homes that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and if the house owner liked it, they would pay for it and keep it. If they didn't the solar firm would simply take their equipment and leave. The firm which tried this strategy a few years back has bluntly refused to release the response rates for publication. But I can tell you one thing, this system helped to build up the company and today it's the largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part of the world that has one of the lowest per capita incomes on earth. And I could go on and on with hundreds of other examples. The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at the history of mankind. I can almost see that vicious looking hunter violently refusing to exchange part of his kill for a basket of fruit from the fruit-gatherer. That's until he tastes a free sample of the fruit. Then he happily gives away half his kill for the entire basket. Let's wrap it up with Joe Karbo's amazing selling system. His offer was simple. Order his book The Lazy man's way to riches. Don't pay for it now. Simply send a post-dated cheque dated 30 days later. Receive the book (a free sample because you have the option of returning it to the sender and not paying for it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo's techniques, but everybody seems to have missed this simple secret behind his success. A free sample will always do it where everything else has failed. About The Author Christopher Kyalo has over 20 years experience in marketing and creative writing. He provides a service that dreams up brilliant article ideas, and writes and posts them on the net thus creating tremendously effective advertising for any business. Email him now at ckyalo@yahoo.com to get your first article created, written and posted FREE with no obligations. Offer for a limited period only. He is also a consultant for magazines.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. Guerrilla Marketing in Action Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. The Marketing Funnel: Simple, Effective Marketing Strategy No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. The Mighty Marketing Brochure "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information. Financial Services Marketing Insights: A Marketing Compass What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. Why Your Business Need a Website Web Presence gives your business a distince edge over your competitors, especially when you want to expand your current customer base. For exmaple, if Jane wants to find a real estate agent but she does not know who is the best in her area. Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Identify The Ideal Target Audience With These 5 Tips Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people. How To Create A Complete Referral Marketing System These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms. The Key to Success Good business is about communication.. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. Networking Events - Lose the Fear and Gain the Benefits "Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them. Open Doors by Building Relationships "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -"The same could be said for increasing your professional network. For Market Breakthroughs, Put Timing on Your Side In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerkreactions to economic fluctuations. While this management style may produce some immediate short-term gains,it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone oflong-term marketability. These Four Things Will Make Your Direct Marketing Successful Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. 10 Effective Ice Breaking Questions Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. Don't Put All Of Your Eggs Into One Basket I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries.
|
| home | site map |
| © 2006 |
