| |
| |
|
Marketing Information |
|
|
|
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation. If you don't have a site you can still make some money with this email so read on. First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email. Something like this: ------------------------------------------------ Dear (Client Name), Thank you for choosing me for your home financing needs. I hope the experience was a positive one. And I trust that you are happy with your home loan. I'm running a limited time promotion right now that might benefit you. You see, I've learned through experience in this business that people in the market for ahome loan usually know others also in the market. My first objective with every client is to provide them with the right product for their needs at a good price in a friendly, honest and efficient manner. I sincerely hope I have lived up to this goal in my dealings with you. You should know that not all mortgage brokers are guided by these same principles. If you have friends or family who could use my services wouldn't you feel better if you knew their broker would do right by them? Here's what I'd like to ask of you. Copy and paste the block of text below into a blank email. Insert the name of one of your friends who could benefit from a home loan and send it to them. Send it to as many friends asyou know who are in the market for my services. ------------------------------------------------- Hey , Check out this website. I used this guy for my loan. He was straight with me and I got a good deal. www.YourWebSiteHere.com?Client@TheirServer.com ------------------------------------------------- Not only will you be doing your friends a favor, you'll have the opportunity to get a free set of movie tickets. For every one of your friends who comes to my website and requests a free consultation I'll give you two movie tickets good for you choice of any movie in the area. I'll know they were sent by you because your email address is embedded in the website address. When your friends get to my site it'll record their visit. At Your Service, Your Name & Contact Info -------------------------------------------------- This strategy does require some technical expirtise but nothing too comlicated. Your office techie should be able to set this up for you. And, of course, you'll be out the cost of a couple of movie ticket for each lead you get this way. Please feel free to use or modify the above sample email and use it in your business as you see fit. To Your Prosperity, David A. Wells Alexander Publishing David A. Wells, owner of http://www.Mortgage-Millions.com and author of The Millionaire Mortgage Broker's Marketing Manual, is a mortgage marketing expert who helps mortgage brokers succeed. He can be reached at mortgage@mortgage-millions.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. Fundraising Letters Are Easier To Write With AIDA Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. Using Flyers In Your Business If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas. The Top 10 Marketing Tools to Grow Your Business in 2004 Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. Massage Therapists Can Now Make More Money As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . Dont Let Your Business Cards End Up in the Trash Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Always Sell To New Eyes And New Ears One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them. Marketing Got You Stumped? It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do youdo?" Do you talk about YOU? Do you talk about yourproducts/services? Do you talk about your industry?Do you explain the process of how your products/serviceswork? If you answered yes to any of these questions youare missing an enormous opportunity.Every time someone asks you "What do you do?" andevery time someone reads your marketing materials youhave the opportunity to:* Interest potential clients* Increase the potential for referrals* Find out about potential strategic alliances* Create recognition for yourself and your business* Position yourself as an expertStop right now and take the time to discover how to answerthe question, "What do you do?" in a profitable way. 15-Minute Marketing: Lots of Results in Little Time Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. Build Relationships Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Network Marketing Is Definitely A Relationship Business Heavily branded websites like amazon.com are household names andcarry an implied trust with visitors. Unleash the Powerful Promoter Within Dear Friend,You're ripping me off.How? You may be thinking, "We just met. Effective List Management Can Save You Big Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford. Pricing Strategies in Marketing Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit.. Looking for Sky In All The Wrong Places Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky. Commercial Collections By Telephone The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.
|
| home | site map |
| © 2006 |
