| |
| |
|
Marketing Information |
|
|
|
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to?nothing Look at your site's web copy. Does it begin with "Welcome to??" If so, get rid of it. It means nothing. It doesn't speak to your customers. It's just a waste of your customers' time and space. Rather than the worn out phrase, "Welcome to?" try a statement that captures the essence of your company, explaining it in terms that'll benefit your customers. Instead of "Welcome to Crazy Dave's CD Emporium," try "Crazy Dave's CD Emporium, where you can find quality CDs and crazy prices." Where do I go? If you track your site's metrics, look at your customers' paths. How many customers get past the home page? If it's less than desired, there might be a problem with your site's navigation. If you're one of those people with mega-content sites, add an internal search to help your customers find there way. If you're a smaller site, add navigation bars that update automatically when your site's structures changes or evolves. "It's all about me."Your site is supposed to be about your customers not you. Let's face it: Your customers don't care about your Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your expertise can help them. Quick tip: Visit your site. Does the copy contain more "we," "me," and "I" statements than "you" and "your?" Marco?Polo Have you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn't find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom. Then put more detailed contact information on your contact page. Rarely read but really important.Just the presence of terms and conditions and privacy policies instills confidence in your product. It also eases the minds of your more anxious customers. Vague, iffy, testimonials Testimonials are the easiest and perhaps the best way to capture your customers' attention and confidence. But simple statements saying that your product is good, won't work. Detailed testimonials praising how much your product improved their life work best. Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service. Vanessa Selene Williams an independent writer who writes for businesses and corporations. She currently offers 30-minute and 60-minute critiques and consultations. To learn more about Vanessa and her services visit her online at http://corp.vswilliams.com or email her at info@vswilliams.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Conduct a Successful Fax Marketing Campaign 1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning. Mobile Auto Detailers and Newspaper Companies as Clientele If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival! We live in a world that for many has become technologyadvantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented. Top Web Site Blunders by Coaches, Consultants and Experts Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. Large One? Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go. The Easiest Small Business Direct Marketing Tip You'll Ever Get This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY. 6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and there. Pre-Cleaning and Updating Addresses in Your Database When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Radio Ads That Get Results Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Polishing Your Translation Style - Marketing Your Services You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself "what else is there to say about improving one's translation style?" The answer to that, my friends, is the most important part of the message. Are You Attracting or Repelling Prospects? There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing. Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Stop Your Marketing Leaks Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. The Power of a Survey How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. You Cannot - Not Market Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well. Free Marketing Tips Dumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time. Make Your Marketing Solve a Problem You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products orservices, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering.
|
| home | site map |
| © 2006 |
