| |
| |
|
Marketing Information |
|
|
|
Postcard Mania
Will postcards be an advantage for you? The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what is on your postcard, then you are likely to be noticed. A postcard will not yield much business, but in reality it only takes one good contract to pay for the whole mailing. So how do you use postcards effectively? First, you should take time to make up a target list of potential clients. Never bother sending postcards to people or businesses that will never have any use for what you do; that would be wasting your money. Once you have selected your target (and it will take a considerable amount of time to fine tune your target audience) you will need to create the message. What is it that you are trying to accomplish with your postcard mailing? Some businesses want to sell their products or services through the mailing. This is OK but often turns out to be just a one shot deal that gets tossed. You will likely want to set up a series of postcards at specified intervals to make sure that your message is getting across to the potential user of your product or service. The first postcard should make a strategic announcement as we talked about earlier, and the second and subsequent ones should also make other announcements, etc. Remember that by sending out postcards, you are looking to gain some brand recognition. If a business needs your service in the future, and you are doing regular postcard or other mailings, they will likely want to give you a call. This percentage will be low but at least you will have the branding you re looking for. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Small Business Marketing Tip - Get Attention and Be Remembered We live in a world of noise - not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. The Building Blocks to Effective Marketing The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune and you don't have to be a creative genius. B2B Marketing Tips - Create an Interactive Online Experience for Clients Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck. Marketing the Government for Profit Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Make Your Marketing Solve a Problem You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Marketing Messages: Your 10 Most Important Business Principles As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience. Getting Paid to Promote Yourself We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. Keeping your Business Card visible Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again. How to Handle Jargon at Your Web Site - and Why If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely withpeers, it seriously gets in the way if potential and actualcustomers aren't as conversant with it as you are. 10 Effective Ice Breaking Questions Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. Terrific Titles, Happenin Headlines You've probably heard the slogan, "You never get a second chanceto make a first impression." It may be a sales pitch, but in theworld of advertising and promotion, it's right on the nose. Knowing Your Customer Is The Key Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. Top Ten Blunders Exhibitors Make in Expos/Tradeshows Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. Postcard Direct Mail Marketing Tips And Ideas Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. Make More Sells With Colors How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not. Boost Profits: Market to the Gay Community Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. Marketing Lessons From Apples iPod Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do youdo?" Do you talk about YOU? Do you talk about yourproducts/services? Do you talk about your industry?Do you explain the process of how your products/serviceswork? If you answered yes to any of these questions youare missing an enormous opportunity.Every time someone asks you "What do you do?" andevery time someone reads your marketing materials youhave the opportunity to:* Interest potential clients* Increase the potential for referrals* Find out about potential strategic alliances* Create recognition for yourself and your business* Position yourself as an expertStop right now and take the time to discover how to answerthe question, "What do you do?" in a profitable way. Trade Show Promotions That Are Memorable If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate.Your tradeshow promotions will need to be carefully chosen to both compete with your competitors and retain the attention of the reciever after the event. 5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email.
|
| home | site map |
| © 2006 |
