| |
| |
|
Marketing Information |
|
|
|
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off. Bekham took the kick. It went high in air, cutting it at a very peculiar angle, 46 eyes on the field and thousands off the field were fixed on the rotating wonder. Ball takes a swirling loop and rest is history. Some says it was the air, some says it was the ball who did the trick. But history has given a name to this loop, "Bend it like Bekham ." Not many loop are famous like this. Marketing strategists and marketing need to learn a lot from football, game. What was the price of Bekham skill. Priceless! Similarly, Marketing general deliver and perform when emotions and expectation are touching bottom. That defines the difference and worth of these super performers from mediocre. They keep their cool , eyes fixed on target regardless of tense situation around . They do unexpected which even their intense opponent do not expect it. Performers known when the iron is red hot. Football teaches marketer the superiority of personnel, A-team playing with 10 player against 11 player will always be one down similar, a sales force superior in number to the competitor will be for better. There would always be a fight between quality and quantity. But as marketing Guru AL Rise say that marketing general never draft their strategy based on quality of personal . That is a risky bet and Erratic performance can divest the best lay at plan. Strategy should get success regardless of success of tactics. Similarly match of football should be won regardless of what happens in the games at all cost. According to Al rise, marketer depends too much on customers expectation, customers feed back, market situation. This restrict their visions of future and make them less than bold marketer should concentrate more on competition to stay a head of the game. Let me show this. Take the example of Michael Dell it is best policy is to do what is not possible today. Competition is still catching up with Dell's fanaticism of speed of supply chain and Dell next move is to play catching up game. Second example is Nokia Vs Motorola started a program to bring it quality up to 2 to 3 fault per million, a small unknown funnies company moved into the space, which Motorola has left behind to remove the Motorola from king position. Football coach known the importance of marking up the first kick will keep the opponent morale down. And that's one of most favored strategy of football coaches leave alone one or two cases. A super performer marketer know very wall, when to leave battle field for opponent to make him tire competition would jump in, throw their reserve and exhausted. And many times in the process get the black name in market. And then they jump in to finish off the game. Competition loose out all the reserves to thwart the attack.. Great Marketer give, their competition, pass to go a head when they see they will surely find the dead wall in front of them. They do it obviously. May be some see their Timidness in to this act. But in end they understand what they were up to. Similarly when a defender see the opponent striker is a head of him when ball is still in the mid field. He gives him a pass and whistle go on. It is an off side, my dear friend. Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi. He has a vast experiene in marketing and management. He is founder and CEO http://www.nuttymarketer.com. You can reach him at arvind@nuttymarketer.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Manage Your Marketing Mix Here's the deal: advertisement is not marketing. It's like sayingyou want to have a garden, but you're only willing to plant theflowers. The Information Publishers Secret Resource Guide To Blow Customers Away! Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. Increase Your Sales By Following-Up The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. Dont Let Your Business Cards End Up in the Trash Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Wife's Marketing Prowess Helped Edison See the Light It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do notlearn how to advertise your products and services bothefficiently and effectively, you won't be in business long. Trade Show Exhibit Booth - 7 Tips to Improve Yours Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. If My Work is Good Enough "If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself.. The REAL Key To Successfully Marketing Any Product! The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. Target Your Market Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. The Forgotten Market There are a great many online business people who areforgetting the potential that this particular forgotten market can be providing them. The forgotten market Iam referring to is the off-line market and as for thepotential, it could prove to be quite profitable for you. How to Connect Features and Values "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. The Easiest Marketing Plan Youll Ever Find When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. The Value of a Good Sales Letter! Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material. Painless Marketing for People Who Hate to Market Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not.
|
| home | site map |
| © 2006 |
