| |
| |
|
Marketing Information |
|
|
|
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It's ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. If you're mailing to 100,000 people, putting your prospect's name on your letter is about as personal you can get. But there are times when you can - and should - send out highly personal letters to individual prospects. Say you sell gardening supplies, and driving to work one day you notice a home with a lovely garden, but dying roses. You find out who the owner is and send her a letter complimenting her on her wonderful garden, along with tips on rose care. Or, you meet a prospect at a business networking function. You get back to the office and send out a letter referencing your conversation and outlining what your business can do for his. But unlike direct mail, you don't ask for a response. Instead, tell the recipient that you'll be calling in about a week to talk about how you can help them. Then follow up with that phone call. Now, instead of a mass mailing, you have a personal contact and the beginnings of a relationship. This kind of letter will have double or even triple the response rate of a typical mass mailing. Sure, it's more time consuming, but that fact is what makes it work so well. So what are you waiting for? Get personal! Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com Dramatic Copy: The Right Words Make A Dramatic Difference.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Three Simple Keys Will Make Your Customers Stick Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales. 10 Surefire Ways to Add Sizzle to Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. Money Making Real Estate Marketing Ideas Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. The Sweet Aroma of Highly Effective Marketing Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty nearby you notice the bakery on the corner. Marketing Strategy - Getting the Marketing Groove Wouldn't it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.Let's really consider some of the reasons that can sabotage our marketing efforts, and how we can turn that around. Meaning and Marketing - The Hurricane I step outside my back door and look at some large limbs lying on the ground. They are all dead. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Build A Successful Business By Staying Connected Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. How to Up-Sell Change As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Ten Easy Marketing Tasks You Can Do NOW Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. Attracting Clients With Ease Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. Market Your Identity One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Market Yourself as the Expert As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field. The Dare-To-Be-Different In Marketing Checklist There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. The Fine Art of Relationship Marketing The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. Marketing For Profit - 6 Critical Traits Develop These Six Critical Marketing Traits.. How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Does The Market Really Want It? At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Who is Your Perfect Client When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted.
|
| home | site map |
| © 2006 |
