| |
| |
|
Marketing Information |
|
|
|
The Forgotten Market
There are a great many online business people who areforgetting the potential that this particular forgotten market can be providing them. The forgotten market Iam referring to is the off-line market and as for thepotential, it could prove to be quite profitable for you.What you need to do though, is take the blinders offand focus on "all potentials" NOT JUST the one trackmindset of setting up campaigns geared towards the online market. I understand that setting up an email campaign gearedto the online market is easy in more ways than one. I mean the online community already "gets it" as far ashow the internet and online marketing works, thereforethe "education" isn't necessarily warranted or needed.Based on that it takes perhaps less time to see the fruitsof your labour. HOWEVER ... What you are contending with when targeting just the"online" market is saturation. Those online stand a goodchance of already being exposed to someone from yourparticular program already sending them something, thereforeyour message is lost. The offline market however haven't been exposed andtherefore you have a fresh audience to target your messageto. The question is "how do I reach them?" I'll get to the "how do I" in a second, but first let me explain to you WHY I am so bent on you considering the offline market. I have worked with my local Enterprise Center - in Ontario (Canada) these Centers provide those who want to start a business with information/support and guidance to get up and running. What I have done is sat down with my local center and asked, based on thecoaches experience, what seemed to be some of the biggerchallenges that their clients have been asking for help with.The majority responded in the area of marketing, more specficially online marketing and how to get their businessonline. These people are offline and therefore are the "forgottenmarket" that I was referring to. The reaching them quite frankly is the easy part of this whole process. What I did was, through talking with thebusiness coaches, it made arrangements to faciliate aseries of workshops geared towards online marketingand how to get a business online. It took a little workin writing the seminar, however, the end results wereincredible. See, by doing these workshops I had a roomof 20-35 targeted "visitors" to my workshop. They werethere because they were INTERESTED in what the topicwas and were looking for INFORMATION to help them. Within the confines of my workshop I was able to weavein my affiliate programs - the ones that related to thetopic at hand. I explained how these products/servicesworked for them - the basic "WHY DO YOU NEED THESEIN YOUR LIFE" process. I also shared information thatwould help them know what to look for when looking forthese specific products/services. Therefore, I am buildingtrust and rapport with them. The end result??? I sold several products/services to thesepeople and added to my affiliates. For those who were notquite ready yet to purchase, they signed up for my newsletterthat deals specifically with the topic and again hits home whythese products/services are beneficial to them when theycome online. It was a huge win/win. The attendees recieved some good,solid information, the kind that helped them make a moreinformed buying decision. I received not only 25-35 SOLIDmembers to my affiliate programs and/or made sales for theproducts/services I was promoting...but, it pegged me as theirexpert to the point where and if I decide to put on moreseminars they want to know. HOW POWERFUL IS THAT??? Pretty powerful!! It isn't hard to put on a workshop or seminar, it takes a littletime, but the end results are far worth it. Give it a shot, the first seminar may be a bit nerve racking foryou, but get one under your belt and you will see just how effective it can be and you'll add it into your marketing mixfor sure!! Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-ityourself marketer? Are you struggling a little? Need just alittle help??? Can you imagine how far your business couldgrow with a Marketing Coach in your pocket??? Take a nocost Test Drive TODAY! http://www.profitspace.com/coach
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
What Does Your Business Card Say About You? - Making A Great First Impression! Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. Marketing To Women Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Direct Mail - Dont Assume, Just Test and Track Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. 10 Beer Budget Event Marketing Tips Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee moral and you're considering exhibiting at the National Association of Human Resources annual conference. The Exiler THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior of customers or extensive surveysWhen the customers choose to buy a product they look only into very few features of product / service which are vital for their selection. Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival! We live in a world that for many has become technologyadvantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented. Tradeshow Booth Cures - Knick-Knack Knockouts Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. Key Marketing Strategy - You Need To Stay Visible! If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. Where Should I Network? Building business relationships through networking is a great way to build your business. The caveat? It's a slow process. Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Are Keywords Destroying the Flow of Your SEO Copy? With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. The Apprentice: 5 Lessons in Marketing Donald Trump's hit reality show, The Apprentice is a godsend for marketers around the world.Why?Because all of the tasks that the prospective apprentice's go through each week and each season involves some sort of marketing skills. Marketing Hesitation Costs Dearly Timing is everything. Hate to be late? The early bird gets the worm. Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples) I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. Receiving a Brochure Printing Quote Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. 4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn downyour offer than actually buy. They might not havebought because of your price, payment options,or any other possible reason. 8 BIG Benefits To Selling Big Ticket Items Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is.A Big Ticket Item is any product or service that sells for more than $500 or $1000. 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. Image is Key to Your Marketing Success In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
|
| home | site map |
| © 2006 |
