| |
| |
|
Marketing Information |
|
|
|
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started. Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business. If you're not familiar with Affiliate marketing, let me quickly explain. An Affiliate acts as an independent "middle man" between a Merchant and consumer by introducing new prospects and customers to the Merchant. In return the Merchant pays a commission to the Affiliate on all sales that result from his or her introductions. OK. So now you know what Affiliate Marketing is, how do you find suitable affiliate programmes for you niche? Here are a couple of options to get you started - Search Engines and Affiliate Networks. Search Engines Go to www.Google.com and type in your Niche description e.g. "low carb diet" followed by a plus sign (+) and the word "affiliate" - the search query should look like this : low carb diet+affiliate. In the results you will get all the pages with the term "low carb diet" and the term "affiliate". Go through the first and second pages and list all of the sites that show relevant products with affiliate programmes. Hopefully this will give you 10 or more affiliate programmes to choose from. You could also repeat this exercise on www.Yahoo.com to give your self more options. Affiliate Networks An Affiliate Network acts as "middleman" between Merchants and Affiliates, providing a centralised service where Merchants can list details of their products and Affiliate programmes, providing Affiliates with a broad and varied selection of products and services to promote. Here are some highly reputable networks you should visit to find suitable niche products and services to add to your list of prospective Affiliate programmes : ? ClickBank - http://www.clickbank.com - specialises in downloadable digital products. ? Commission Junction - http://www.cj.com - probably the most popular affiliate network has a broad range of mainly physical products. CJ has a gate way to the "Be Free" another huge network. ? LinkShare - http://www.linkshare.com - runs the largest pay for performance affiliate marketing network on the Internet. ? clixGalore - http://www.clixgalore.com - one of the larger affiliate networks with over 4500 Affiliate programmes to choose from. ? Digital River - https://www.regnow.com - specialises in software products including games, anti-virus and anti-spam titles. Add all the relevant programmes to list of those you gleaned from the Search Engine(s). Selecting Niche Affiliate Programmes Be selective in your choice of affiliate programme. Don't just signup for all of the programmes you have listed, visit each site and check each one out and make sure you "read each Merchant's terms carefully". Here are some points for you to consider when deciding which programmes to promote: ? Commission rates - rates vary considerably, check them out to make sure get the best deal possible. ? Commission type - does the Merchant pay on a pay per lead, pay per click or pay per sale? ? Frequency of payment - most important. Payment frequency can be weekly, two weekly, monthly, quarterly - I've even seen six monthly. ? Minimum payout - what is the minimum commission amount the merchant is prepared to pay out on. You don't get paid until the amount reaches that minimum. ? Cookie duration - cookies are set to capture your referral code and expire after a specific amount of time. Make sure you get the longest time possible. Very few of your referrals will buy on the first visit, you want enough time for your referral to visit again so that you get the commission. ? Minimum traffic requirement - you don't want to find out that your account has been terminated because you aren't sending enough traffic to the Merchant's site. ? Are sales tools available - it's in the Merchant's interest to help you as much as possible. If they provide sales and marketing tools it makes getting started a lot quicker and shows that the Merchant values their Affiliates. This is by no means an exhaustive list. As I said earlier, check all the terms carefully, then select and sign up for the programmes which best suit your niche theme and you're ready to start promoting. Copyright © 2005, André Anthony Niche Market Know-How André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Contrarian Marketing at Benettons Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. Three Alternative Methods On Getting Quality Testimonials with Bonus Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. People Arent Interested in You or Your Company Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure. Using Business Cards as Invitations Business card size works well for invitations to special events.What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party. Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good? Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. Promotional Mugs: Become a Part of the Legendary Coffee Experience When you want someone to like you, associate yourself with something that they love. Take coffee for instance. Sales and Marketing: Can One Exist Without the Other? Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Mission Position Ahh, the mission statement. For some companies it simply describes their purpose for existing. Build A Successful Business By Staying Connected Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. Small Business Marketing Tip - Get Attention and Be Remembered We live in a world of noise - not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Blowing Your Own Horn Opportunity Assistance Business Resource Center http://www.opportunityassistance. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. A Look at Color Brochure Printing Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. Secret Marketing Plan Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. How To Bond With Customers So That They Stay With You Longer How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one. Starting Small Business Promotional Campaigns So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it.Perception: Marketing is advertising. Shine a Spotlight on Your Professional Service Firm As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry. Small Business Pricing: Setting A Price For Your Product / Service The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service.
|
| home | site map |
| © 2006 |
