| |
| |
|
Marketing Information |
|
|
|
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school,and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her. Our final celebration was dinner at a restaurant chosen by my niece.Since this was our first time at this restaurant,we didn't know what to expect.The restaurant had a good reputation,so the most we expected was a good meal. But one thing was certain, this dayHAD to be perfect. After all, it was a once in a lifetime event. We walked in the restaurant with a gigantic cake weighing the equivalent of a small child.When we were called for our table, the greeter took the cake and said they would take care of it. The unique selling position of this restaurant was a term coined by them: 'Eatertainment'. The eatertainment featured a private cheffor each table that not only prepared the food in front of the guests, but also did acrobatic tricks with the food while preparing it. Our private chef did a wonderful job increating a memorable experience for us.But then something happened that made ourwonderful experience unforgettable... Our waitress brought my niece's cake to us, and other members of the staff came with the waitress to celebrate with us. They didn't just sing to my niece and congratulate her, they also gave her a huge candle to blow out and had her do a happy dance. When she cut the cake, they took a picture of her and put the picture in a memory frame for her. When the greeter said they would take care of the cake,we simply expected them to bring us plates for the cake.This restaurant totally exceeded our expectations, and created a memorable experience for us that had us 'wowing' for days. Besides sharing one of the best days of my life with you,I also want to share some tips that will help you create a memorable experience for your clients. 1. ALWAYS GO THE EXTRA MILE: Don't just stop at providing the service that your clients expect from you.Wow them by giving them more thanthey expected. Complete the project ahead of schedule, thank them for their business with a handwritten card,thank them with an unexpected bonussuch as a special report. Take care of your clients every step of the way while they are doing businesswith you.This alone will create extra value for your clientsand make them go WOW. 2. BECOME A PART OF THEIR EXPERIENCE: Remember that it is all about them, and that they are only focused on their needs. Show your clients that you are committed tonot only solving their problems, but also to their success. Find out more about their business goals, and be sincere about helping them accomplish those goals.When you ask them about their business goals, listen carefully and you may find out that theyare in need of other services from you. Wow them by offering a special offer for another service they need.Upon completion of the current project,include the special offer for a future projectin your thank you card. 3. CREATE A MEMORABLE EXPERIENCE: In order to make it memorable, it needs to be unique.What is unique about your business?What can you do to make your clients aware of your uniqueness? The experience for your clients starts as soon as they walk through your doors.It doesn't matter if those doors are your website, brochure, sales letter, email response,or a telephone call. How will you create a memorable first impression? Focus on creating a memorable experience for your clients,and growing your business will be a piece of cake. Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Black Unicorn Communications helpsIndependent Service Professionalsattract more clients in less time.Visit http://www.blackunicorninc.comfor a FREE Business Success Toolkit,including the 7 day e-course:7 Steps To More Clients
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. Medias Dirty Little Secret I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people. Finding a Brochure Printing Company A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. Is Most Marketing by Small Businesses KILLING THEM? I just collected my mail. As usual, more than 80% of it was junk. Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing. Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. 10 Tips For Packaging That Sells Products To Boomers Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. Laws of Marketing - The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. Package Your Products for Thunder Thigh Women - Big Butts Too Wake up women (and you men too). I think we are seeing light at the end of the tunnel. The Top 10 Ways to Market your Business or Professional Practice Without Networking While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits "What do you do?""I'm a CPA. What do you do?""I'm a stockbroker. Wooing Women With Packaging In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White. Top 10 Tips To Market & Build Your Professional Practice In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time. Stop Your Marketing Leaks Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. 10 Packaging Tips That Will Make Consumers Buy Your Product The customer is king/queen. We have all heard this mantra.
|
| home | site map |
| © 2006 |
