| |
| |
|
Marketing Information |
|
|
|
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using? Have a strong, powerful headline that promises a benefit. Offer a strong guarantee or warranty. Put a dollar value on free offers. Example: "$500 off Your New Deck!". Have a strong call to action - "Call now". Offer free information - a consumer guide, free report, design guide, etc. Include your address. Include a toll-free number. For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: "Yes, I'd like to cut my energy costs by 50% or more." Give the reader multiple response options - call, fax, mail, email. Use graphics that make the ad easy to read. Include your web site address. For a smaller ad, put a coupon border around the entire ad. Give compelling, specific reasons why your company is the right choice, superior, etc. Offer a free audio tape, video, catalogue, etc. Include an eavesdrop line - recorded testimonials that clients can hear on tape or a voice line. Have a strong offer. Bright line rule: the better the offer, the better the response. Include your personal or company "story". Include your photo with a photo caption - people like to see who's "talking" to them to see if they look friendly and trustworthy. Smile! Avoid "me-me-me, we-we-we" speak. Be YOU oriented. Example: "we do top quality work" changes to "you get first-class workmanship". Each feature has a benefit. Example: Change "we've been in business for 10 years" to "our 10 years of experience means your project will be done right, the first time". Change terminology to create more value. Example: "free estimate" becomes "Free project feasibility study". Explain the difference. Include a deadline or expire date for your offer. Limited supply: create urgency by having a finite number of appointments per week, free gifts, free info, etc. Make your phone number large, bold, and easy to read. Placement - place your ad where it will be seen and read. Don't be afraid to invest a few bucks in your next direct mail campaign. When done properly direct mail provides an impressive return on investment. Tyrell MacGregor is Managing Director of FootBridge Media, a Referral Marketing Company that specializes in client newsletter templates and home improvement marketing solutions for home improvement contractors. Visit them at http://www.footbridgemedia.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Reinventing The Wheel Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Use a Guarantee In Your Headline To Increase Trust Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. Secret of Strategy - Part 1 A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. If You Do No Other Preparation Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. The Secrets of? A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solutions to common strategiesNot enough knowledge or support to ask the right questions when researching opportunitiesChallenges in differentiating between "good advice" and "bad advice"Difficulty bouncing back from ill advised decisionsExhausting unnecessary dollar amounts for otherwise less expensive projectsNot enough resources to avoid future mistakesUnrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another.Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this. Customers: The Key To Successful Marketing How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. The M-Word (Marketing) Phase 2 Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message. SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield? Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing, they can read it at a time that's convenient and can act accordingly in their own time. Meaning and Marketing -- The Links You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Marketing For Just Cause Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit.. Developing a Contact List- Part One One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. Secret of Strategy - Part 2 How to Create Strategies That Work In Today's Markets.Of course you've heard that when you do what you've always done, you'll likely get what you've always got. Market Yourself as the Expert As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field. 10 Surefire Ways to Add Sizzle to Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. Marketing Strategy - Spell Out Your Unique Value I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question. Find the Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No - definitely not.
|
| home | site map |
| © 2006 |
