| |
| |
|
Marketing Information |
|
|
|
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you pay forit..." Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..." And when it comes to distributing press releases online, Inow know from first hand personal experience that "if you'regoing to play, it's best to pay." But the good news is, you don't have to pay much. In fact,compared to the return you get, your cash outlay isextremely well spent. Here's what I'm talking about. Last March I distributed a online press release throughPRWeb.com I paid $1.00, even though PRWeb's actual minimum is $0.00. Now, PRWeb tracks results. You can find statistics on howmany people actually accessed your press release, opened thelink, printed it out, forwarded it to someone else, etc. I was pleased with numbers. The link to the release wasopened 4780 times. Pretty good, huh? But wait!...as they like to say in all those infomercials you watch when you have insomnia. I submitted a similar release Tuesday morning, August 23rd.I paid $80 for it. By noon Wednesday morning, August 24th, the release had been"accessed" 41,090 times. Plus, when you searched for the word "publicity" on Yahoo News,links to my press release came number two *and* number three. In other words, for 80 bucks I got a chance to tell morethan 40,000 people about the Publicity Pro website. Plus, think about all the one way, incoming links I gotthat will help raise Publicity Pro's search engine ranking. Not a bad return on my investment, wouldn't you say? All things considered, it's a whole lot of bang for 80bucks. I'm not the only one who believes in the power of onlinepress releases.A number of friends and colleagues have enjoyed similar success using PRWeb and similar services. All of them would agree, free is good. Free is very good. But there's another proverb that you've undoubtedly heard,and it applies to online press release distribution. "To make money, you have to spend money." As much as I hate to admit it, I guess it's true sometimes. But here's the good news. When it comes to reaping the free publicity an onlinepress release can bring... A little money goes a long, long way. *** Resources: Marc Harty has a free special report called"The 7 Deadly Sins Most People Commit When Sending Web PressReleases And How You Can Avoid Them" Available athttp://www.strategictraffic.com/7sins Also see Shari Thurow's article on the Publicity Prowebsite athttp://www.publicity-pro.com/articles/online-publicity.htm and Ted Kushner's article "Online Press Release Mistakes" athttp://www.publicity-pro.com/articles/onlineprmistakes.htm George McKenzie is a former TV news anchor and radio talk show host. During his 33 year broadcasting career, his work appeared on ABC, NBC, CBS, ESPN and CNN. He currently helps people get publicity on radio, TV and in newspapers. George offers afree 7-part email "Publicity Crash Course" at http://www.publicity-pro.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Small Business Marketing Tip - Putting the Customer First. I am a great believer in the keeping to the basics - the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense. What Can Star Wars Teach You About Creating a Buzz for Your Business? Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Have Something Good To Say If you don't get this right, you can just forget about everything else.. Marketers VS Consumers Predators VS Prey The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that . Youre Halfway There!...Or Not Part 1 The year is almost over and the last half of this year will fly by just as fast as the first half.Are you on target for meeting your business goals for this year?If you answered yes, congratulations!Keep reading for ideas that will help you stay on track. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. Top 7 Tips for New Businesses The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. The Six-Step Process That Grows Your Business 1. Examine your clientele and define your idealclient. You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. Customers: The Key To Successful Marketing How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Ten Breakthrough Marketing Ideas Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. Niches - The Path to More Profits Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying :o(BUT . How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Whats Your NICHE Market - III ? What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Networking Events - Lose the Fear and Gain the Benefits "Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them. Blowing Your Own Horn Opportunity Assistance Business Resource Center http://www.opportunityassistance. Mortgage Marketing - How to Earn More Business From Realtors® Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it's effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you're practicing the definition of insanity - Doing the same thing repeatedly,each time expecting a different result. Mortgage Marketing - Viral-Email, Referral Marketing Strategy This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.
|
| home | site map |
| © 2006 |
