| |
| |
|
Marketing Information |
|
|
|
Professional Marketing
Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public. When your target market is other businesses or involves a costly product or long-term service, these methods can be not only ineffective, but also often counter-productive. A more refined, image-conscious approach is required. Professional marketing does not mean old-fashioned, traditional or boring. What it does mean is consistently viewing the big picture and the overall image you want to project. Yes, this sounds very similar to branding in traditional marketing. In a corporate or conservative climate, however, the techniques are more subtle and strategic. Very few CPAs use a catch phrase like "Don't squeeze the Charmin!" Marketing is communicating. This communication consists of making your prospects aware of your existence and establishing a professional, esteemed public image of yourself and your product or service. Only after this foundation is successfully laid do features and benefits become part of your marketing program. These two components should be factors in all activities, even those you may not have thought of as marketing. For example, how are telephone calls received at your office? Are they answered by a person or machine? How many times does the phone ring before it is answered? What are the first words heard by the caller and in what tone are they uttered? This is often the first contact a prospect will have with your business and can set an indelible impression of you and indicate how you do business. Similarly, what does your business card say about you and your business? If your target market consists of corporate buyers at Fortune 500 companies, do you really want to have a tie-dyed neon pink pattern and a marijuana leaf as your logo? Does every communication from your office exhibit your professionalism? Are your letters, brochures and emails grammatically correct? Do you proofread all documents? Do you carry your business cards with you at all times? Do you introduce yourself to others and actively participate in industry associations? Do you dress in a style similar to that of your prospects? Do you remove your sunglasses from the top of your head and take the gum out of your mouth before calling on a prospect? These are all factors in creating your professional image. They communicate an impression of the quality and value of you, your business and your product or service. This communication is professional marketing. Meredith L. Hamilton
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Profitable Marketing Programs Part 2: Figuring Break Even Point In Part 1 -- http://www.websitemarketingplan. Business In 2010: A New Face of Marketing The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. CRM Star Wars: When Marketing is from Venus and IT is from Mars Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. Lessons Learned at the Harvard Business School "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. Tradeshow Booth Cures - Ancient Cures for Modern Day Problems At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. Marketing and Advertising Techniques of Super Bowl Advertisers Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere. How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. 5 Tips for Getting the Most out of Exhibiting at Trade Shows Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. Basic Marketing Dope Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. The Secret to 100% Success With Your Marketing There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces. 10 Start Up Marketing Tips This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Marketing With Brochures With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Sell Your Name, Not Your Product Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers". What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about . Recipe for Success Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. Postcard Direct Mail Marketing Tips And Ideas Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers.
|
| home | site map |
| © 2006 |
