| |
| |
|
Marketing Information |
|
|
|
Communicating Our Attitude
The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of ways. How can you create an attitude that paves the way to success for you and your business? 1. You are what you speak. The words we use say everything about who we are and what we are about. Our spoken words are probably one of the most obvious ways we communicate our attitude to others. Think about what you say before you speak. Will it serve to build connection, community or relationship with others? If not, consider saying something else or even saying nothing. There's a lot of wisdom in the words ?"if you don't have anything nice to say, don't say anything at all." 2. Dress for success. How you dress and the colors you wear communicate a lot about who you are. Find clothing that accents your best features. Make sure your clothes are properly tailored, neat, and wrinkle-free. If necessary, work with a personal shopper who can help you select apparel that is stylish and fits for the image that you wish to communicate. Consider how different colors look on you and how they make you feel. Wear clothes that you enjoy so you'll come across in a more powerful way with potential customers or clients. While "clothes don't make the man or woman", they certainly speak volumes about what we think about ourselves and what we wish to project. 3. Be punctual. Thomas C. Haliburton said, "Punctuality is the soul of business." Arriving on time for customer meetings, speaking engagements, meetings with vendors, or anything else you do in your business, shows that you respect others. Respect is the foundation for creating great long-term relationships with your clients. Showing up and on time is one of the best ways to show someone that you care about them. By keeping your commitments to others, you are acknowledging them and their needs. Caring about your customers must be your number one priority since it is through your relationships that you build your business. No one knows how much you care until you show them? by showing up. 4. Respond to emails several times each day. Nowadays, email is the most frequently used method of communication. Make it a goal to answer emails within eighthours. If you cannot answer emails during that timeframe, at least send back a reply that you have received the person's email and that you will respond by a certain date and time. Never leave people wondering about whether you've received their email or not. If you don't answer promptly, you are perceived as not being on top of things, that you aren't detail oriented or, worse, that you don't care about your customers. Don't hesitate when it comes to communications. Set aside a couple times per day when you will concentrate solely on reading and replying to your email. 5. Return calls within hours. Time is of the essence when it comes to doing business. The difference between getting a new client can hinge on returning a phone call in a timely manner. You never know when you might be missing a time critical opportunity. A prompt response communicates an attitude that you value serving others and that you respect their time and their deadlines. In today's competitive environment, if people don't get the prompt attention they desire, it's easy for them to seek out your competitor. Avoid missing opportunities to grow your business; plan two to three times each day to return calls. 6. Take responsibility. We communicate our attitude through the responsibilities we take upon ourselves. People can sense when we take full responsibility for our actions and the resulting outcomes. We communicate an aura of strength, confidence and leadership, which makes us even more attractive to the people with whom we do business. Think about how you can step up and take even more responsibility for your business and the results you achieve. 7. Take action. Successful business owners are people in action. They don't wait for life to happen, they make life happen. Taking action communicates an attitude of excitement and accomplishment, which others find extremely attractive. Action tells others that you are a leader, that you move things forward, that you can make things happen, and most important, that you are confident doing what needs to be done. Just as people watch things that move, they watch people that move. 8. Body language. Along with the words that we speak, our bodies are probably the next most obvious way that we communicate our attitude to others. It's as if we are walking billboards. Everything from your facial gestures to the way you sit and position your arms and legs, communicates volumes about who you are and your attitude towards others. Observe people who exhibit positive, open, and welcoming body language and try to emulate them. Read about body language and create a new way of being that represents what you most want to convey. One book I recommend is I Know What You're Thinking by Dr. Lillian Glass. 9. Change your thinking; change your attitude. We all know that thoughts influence how we feel. They also influence the words we speak as well as our body language. Our thoughts become the filters through which we perceive the world. By changing our thoughts, we'll automatically change our attitude. We wear our thoughts everywhere we go. Make sure you're showing your best self at all times. 10. Smile. A smile is the universal sign of welcome and friendship. Nothing warms the heart of another, melts the tension of a situation, or endears people to us, than delivering a smile with sincerity. Practice smiling at everyone and everything. Incorporate it as a healthy habit. Not only does a smile affect others, it has an automatic effect on how you perceive everything around you. People are attracted to people who make them feel good. Start attracting people to you and your business by wearing a smile. © Copyright 2004 by Alicia Smith Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com.) http://www.90DayMarketingMarathon.comhttp://www.discninja.comhttp://www.InternetAssessments.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Lessons From a Six Year Old My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Marketing To Women Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Free or Not Free - That is the Question You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Target Marketing: The Bell Curve Finally, Something You Learned In Math ClassMakes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Standing Above The Crowd In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Time for Marketers to Clean Up Their Act! Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one application. The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. Your REALTOR® Marketing Plan The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Have You Captured Me Today? There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. Spice It Up! Rib Festival Teaches Us About Product Value The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience. Mission Statement Impossible Dant dant da da dant dant da da. Dant dant da da dant dant da da. Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper. Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. To Be Successful Sell to Wants not Needs My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car. The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila - the buyer pays and are on their way. The Advantage to Buying Promotional Products Online Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. The Process of Change in Marketing Approaches In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. The Importance of Interpersonal Communcation Skills Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.
|
| home | site map |
| © 2006 |