| |
| |
|
Marketing Information |
|
|
|
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High Gear Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the "life blood" of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point. --------------------------------------- ONE)) IGNITE YOUR INNER MARKETING FIRE: The Power of Spirit. To get into marketing momentum, you MUST have ... ==>>> COMPELLING REASONS >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> If you are dealing with marketing procrastination or marginal results, it is because you are focusing on negative pictures. The GOOD NEWS is: You get to **choose** ANY marketing pictures you want!! The BETTER NEWS: Your subconscious mind will override your negative pictures with positive ones and accept them as your new reality. Ready to change your negative thinking? Start today by focusing on "what you want" your marketing outcomes to be. Do NOT focus on what you don't want! See your phone ringing off the hook ... See yourself receiving an avalanche of new referrals from current clients. See yourself working with clients who energize you and highly value your services/products. Focus on your desired positive "marketing pictures" 3x/daily and watch your mindset AND your results transform. ------------------------------------- THREE)). DEVELOP YOUR STRATEGIC BUSINESS "BLUEPRINT": The Power of Deliberate Direction "If you don't know where you re going, any road will take you ... NOWHERE." Same is true in business. If you don't know the strategic direction of your business ... and don't have a business and marketing plan to back it, you will go NOWHERE. Trying to grow a business without these plans is like trying to get from San Francisco to Boston without a map. Most likely you will get lost, waste alot of time, energy and money, get d___ mad and give up early in the process. You need a strategic "map" to get you to your desired business destination. The most powerful strategic plans are concisely written in 2-4 pages, addressing such topics as: ++ Mission statement (purpose of current business) There are dreamers and there are planners. The planners make their business dreams come true. FOUR)). KNOW THE VALUE OF YOU AND YOUR BUSINESS: The Power of Conviction. Getting into marketing momentum also requires that you know - without a shadow of doubt - the value of what you and your business offer. Having value is not enough. You must *know* and *believe* in the value of what you offer. If YOU are not ABSOLUTELY clear about that value, then neither will your potential clients. ----------------------------------------------- Lacking conviction and clarity about your value makes marketing a struggle ... an energy drain ... a **high risk** proposition. And, ultimately, the culprit of your marketing procrastination. How strong a conviction do you have about your business? Are YOU sold on the value of what you offer? If not, take an inventory of your business strengths, uniqueness, assets and benefits. ---------------------------------------- FIVE)). PUT YOUR ENERGY IN MOTION: The Power of Self-Discipline "It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult." Lucius Annaeus Seneca, Roman philosopher and writer If you ask most business owners if they want to be wealthy and successful, they will say "yes". But then reality sets in. The marketing road gets too long ... too challenging ... too many steep hills to climb. To build an extraordinary business, you must DARE TO TAKE ACTION every single day in marketing your business. SMALL STEPS ... teeny, weeny baby steps ... that over time, will create QUANTUM LEAPS in your business. NOT action for action sake. But DIRECTED action!! Action based on your compelling reasons. Actions based on your strategic blueprint. Action based on clarity about your value. Action breaks the procrastination cycle. It keeps your mind from getting stuck in negative mental chatter. Action -- and only action -- will ultimately get you results. DARE TO TAKE ACTION NOW! Everyday, ask yourself ... " what is the SINGLE MOST IMPORTANT marketing action I can take today that will help me achieve the goals in my strategic plan?" Focus on that action, and that action alone, until it is **100%** complete. Performance mastery requires disciplined action. ______________________ True MASTERY is a process ... a journey with peaks and plateaus ... challenges and rewards. Be patient with yourself in mastering the five power principles above. The ultimate reward is not in the arriving at the destination, but who you become in the process. Denise Corcoran is a Master Business Coach, Strategic Consultant and NLP Expert. For general information about our our company, go to: http://www.EmpoweredBusiness.comTo learn the mindset, strategy and performance secrets of high achieving businesses, subscribe to our monthly ezine - THE EMPOWERED BUSINESS (TM), at: http://www.empoweredbusiness.com/Newsletter_signup.html
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
A Simplified Marketing Plan that Works! When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Color Part 1: Accuracy Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. Getting Personal - Innovative Marketing for Small Business Owners The small business marketing strategy you can't afford to missEveryone loves a story. Even if you don't particularly like reading them chances are you love watching them, either on TV or at the movies. Forward Thinkers Stay Ahead of the Curve What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy. Using Business Cards as Invitations Business card size works well for invitations to special events.What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party. Pay for Performance Pricing Models for Search Engine Optimization I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. Simplicity In Marketing In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising.Consumer's get confused with excessive stimulus. Trade Show Promotional Products - Boosting Booth Traffic I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U. The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense. The Lone Wolf is Blind When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you. Ditch Coupons Before Customers Ditch You Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts. Promotional Mugs: Become a Part of the Legendary Coffee Experience When you want someone to like you, associate yourself with something that they love. Take coffee for instance. Ten Tips for Creating a Winning Proposal - Part 1 If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. Marketing and Advertising Techniques of Super Bowl Advertisers Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. 5 Steps To Help Fail-Proof Your Growing Service Business Business startup and failure rates are scary.. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many differentlanguages.
|
| home | site map |
| © 2006 |
