| |
| |
|
Marketing Information |
|
|
|
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, itsa site that you can join, often for free, and exchange web page views with other members. You submit the website you wish to promote, and then you usually get a 'start page' that you load into your web browser and you start to view other web pages. It's usually on a timer of about 30 seconds and for every certain number of web pages you view; you earn a 'credit' which means that your page will get shown to others, or with certain exchanges you can earn money. (Wait! Keep that day job a little longer! There's more?) The ratio of views to credits varies, but I would say the average was two views to one credit. You can up-grade to being a paid member and get a better ratio. Make no mistake, if you advertise your primary business in a few exchanges and start clicking away, you will very probably waste a whole lot of time and get no business. (Please re-read this last sentence over a couple of times. This is Gospel truth!) So why are we wasting time talking about all this, you may well ask. Is there a solution? Read on. Viral marketing makes use of the rewards that surf exchanges give to their members for referring others. When you refer other members to a surf exchange, you are awarded more credits and also credits when your referrals surf. Viral Marketing is using surf exchanges to generate traffic to your website or business. The thing that mustbe understood about this form of advertising is that it's not good enough to just enter your website or business into a surf exchange and then start surfing. In order for this form of advertising to be effective, youmust spend some time building up referrals, in order to draw a large enough amount of traffic to your primary business. There are also programs that will allow you to build up a downline as you do so. By the way, there exists a method of surfing many exchanges at the same time. (Or as Einstien would put it; "Pretty darned near the same time!") The other thing you must take into consideration is that the people who surf the exchanges are primarily sellers and not buyers, hence surf exchanges are mostly useful for lead capture. Best Regards;Brian Beshore Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide. http://www.moondoggy.biz
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. CRM: Strategic Engine or Just Another Tool? CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The bottom line is that people skill sets need to be similar to the technology they are using -- information sharing needs to be fast, focused, integrated.Let's Start With the LeadersFor CRM to become the strategic engine, not just a tool that people opt to use when they choose, managers and leaders need to demonstrate the new vision through their day-to-day actions. Chamber Of Commerce Meetings If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Digital Printing vs. Press Printing - A Comparison Guide When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below. Trade Show Exhibit Booth - 7 Tips to Improve Yours Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. An Example of Understanding Consumer Thinking A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. How To Let Your Customers Search For YOU! - Part 2 First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. Adapting Blog Technologies To Corporate E-Newsletters Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies. Marketing Flat? Is It Your Plan or Your Vision? 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all. Niche Marketing: The Affiliate Angle If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business. Make More Sells With Colors How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not. D.A.N.C.E. With Me Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. There's More to Marketing ROI (return on investment) Than Meets the Eye All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think. Fail Your Way To Small Business Marketing Success! Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest. Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions.
|
| home | site map |
| © 2006 |
