| |
| |
|
Marketing Information |
|
|
|
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere I look. In fact, it is almost universal among marketers. You know what? I frankly don't understand why they feel that way. If there is one marketing perspective that is more universal than hatred for the no-call list, it is that in order to be successful in the world of marketing, you have to focus. Focus on your customer. Focus on your target audience. Focus on your target niche. Focus, focus, focus. So why would you want to waste your time and energy and money and every other imaginable resource spraying your message out to people that are guaranteed NOT to want your product or service, no matter how wonderful you just KNOW it is? Marketers spend a lot of money buying leads, hoping that if they send just the right message about just the right product or service to just the right people who have already agreed to hear the message, enough of them will buy the product or service to make the marketer a decent living. If the marketer is good enough at his or her craft, he or she will indeed make a good living. Most of them will tell you that it's a numbers game. With enough "good" leads, or enough "targeted" leads, usually numbering many thousand, there will be enough interested customers to support the marketer. What I don't understand is why marketers don't think of the no-call list as "reverse leads." These are people who have made it loud and clear that they are not interested. I mean, how targeted can you get? Here marketers have been handed, on a silver platter, totally free, a whole list of people NOT to waste time on! I just can't see why marketers can't see the value in this! The no-call list has done a very effective job of weeding out a large portion of people who have indicated they are NOT INTERESTED in whatever it is you are selling! Marketers should be thanking them for helping to create more targeted lists! So how about it, marketers? Can you see this glass as half full instead of half empty? Can you express gratitude for what you have been given instead of grumbling and complaining about what has been taken away? Can you now see those of us on the no-call list as "chaff" that has been removed from the ripe kernels of grain to whom you can now more effectively market? If not, maybe you need to adjust your "stinkin' thinkin'"! Sandi Moses has been involved in internet marketing since November, 2003. Visit her sites at http://www.123iwork4me.com http://www.123-home-based-business-works-4-me.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Sum of Its Parts I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon,10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat inthe dentist's chair," said the receptionist after calling my name out to the5 people in the waiting room. Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. Knowing When To Charge More and To Charge Less More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Slogans: Creating and Using Them In Life, Career and Business Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. Stop Searching - Joint Ventures are the Solution to Doubling Your Business First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. Eight Steps To A Great Marketing Plan Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Two Steps to Improving Your Marketing Success Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. Resume Writing Service Marketing Marketing A Resume BusinessWhen starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. Brochures that Generate Sales Leads (and How to Write Them) One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Marketers VS Consumers Predators VS Prey The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that . Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit.. 10 Tips to Grow Your Business Plain & Simple "Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. Marketing For Just Cause Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. Direct Mail Formats: How to Choose the Right One for Your Next Mailing Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends. Top Four Marketing Secrets of Building a Professional Practice Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Financial Services Marketing Insights: A Marketing Compass What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public.
|
| home | site map |
| © 2006 |
