| |
| |
|
Marketing Information |
|
|
|
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients than actually working with them? If the answer is yes, then these three simple ideas will help you. First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse... just got completely ignored? Or even worse, been half-way through telling someone what you do for a living and had it dawn on you that they have lost interest in you the moment you began to speak. Of course not... that kind of stuff only happens to me... right? A year or so ago if someone asked me what I did, I*d have gone into my ten-second-elevator speech. Some people were interested and said they*d heard about what I did, some dismissed it and occasionally, I picked up a client. More recently I began to define myself more clearly. Then I redefined my coaching practice. Then I found a new way of introducing myself. What I found was the more I honed in one specific purpose of my business the more interested people became in me and in what I did. Here is a quick example for you. A local insurance broker once brokered over 120 policies to ensure they were competitive. Then one day they slashed the policies they sold down to just 26. The result? They increased sales by 40%. By getting specific, really knowing yourself, your product and its purpose in the market place you come over with greater clarity. That clarity brings greater congruency to your message. Congruency gets people to buy from you. If your business is not getting clients, then pinpoint what you do first then consider my second suggestion. The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit. A friend sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor response. As you can tell I was mentally unprepared for a deluge of calls. My phone rang all day long. Essentially I filled a workshop in that one day just based on that one advert and within a month I had coached more people than ever before. But what was the secret? Was it the way the advert sold it too them using slick words and phrases? Certainly not. The secret lay deeper than that. The secret was this: I now knew clearly what I wanted to do. I thought I was clear. I was a coach. I coached people. Health, fitness, jobs, relationships, finances... you name it I coached it. What I learned was that, that isn*t enough. The definition had to be clearer than *coach*. The workshops I designed now help people discover clarity in who they are, what they do and how they do it. Basically they are designed so people can put real purpose into what they do. When you mean it, you make things happen! It*s simple... if you want to spend more time working with clients as opposed to finding them then get clear on who you are, what you do and how you do it. My third point is about, clarity, clarity, clarity. When I created clarity I set out with an intention. When I move that intention forward each day I create momentum. Every small action I take each day over a sustained period just builds up, like a giant ball of snow rolling down a mountainside. Think about this. The best sales people are the best because they are clear on their product. They are also clear on who they are and how they best sell to people. Other sales people, the ones who don*t know their product, and don*t seem congruent are more like confidence tricksters. You can fool some of your prospects, but you can*t fool them all. Everything we want is out there somewhere. All we have to do is put out the right signals and make the right noises. May I suggest to you that if you are not succeeding getting your business to as many clients, or the right clients, then it is all to do with your clarity and very little to do with anything else. I*m sure you*ve found what I*ve been talking about isn*t rocket science. There is no whizzy initiative. There is magic though, and that happens when you are completely clear on who and what you are.
With these steps done you should now be able to hone in to your target market and approach your prospective clients communicating clearly that you have designed your service specifically for them. About The Author Neil Millar Unstoppable Life works with business people and executives who are stuck or stopped in career or life. Each month personal development writer and novelist Neil Millar writes inspirational stories, thoughts and tips for our newsletter. Subscribe FREE and we*ll email you the book, Simple Steps to Greater Happiness as a way of saying thank you. Log onto http://www.unstoppablelife.com and click on the subscribe button.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Surprise Inside! Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside - that tiny package that contained a simple puzzle, brain teaser or temporary tattoo. Contrarian Marketing at Benettons Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. More Marketing Dope Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. Does Your Marketing Plan Need Changing? Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Listen To What The Marketing Experts Say But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. Putting Your Website to Work Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. Top 10 Marketing Pitfalls Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. How Your List Affects Postage Costs HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect. Distinguish Your Business From The Competition You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Business Leads Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. Where to Find Cheap Brochure Printing Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Direct Marketing - Brand Identity Guru Tips If your company doesn't have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers Marketing is actually very simple. It involves telling people what you do. How to Promote your business website using free online resources. There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now. How to Measure the Benefit Your Product or Service Offers Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it's ineffective to say your light bulbs are brighter and last longer than the competition's. The Power of a Survey How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. Non-Aggressive Marketing Ideas for Enterpreneurs Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. 5 Ways to Market for Immediate Results Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you're thinking, there's no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales.
|
| home | site map |
| © 2006 |
