| |
| |
|
Marketing Information |
|
|
|
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory. Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website.Right? The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer.Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors. Next, develop a customer retention program. It costs five times more to develop a new customer as it does to keep an old one. E-newsletters are an essential part of my customer retention program and should be a part of yours too. Finally, here is a random list of other items that can be considered part of your marketing arsenal. your reputation advertising consultations, demonstrations, seminars, samples community involvement, cause marketing, philanthropy media contacts, bylined articles, op-ed pieces guest speaking program great working environment employee training & development program networking, referrals contests customer surveys special events If your time for marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right. Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials 1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. Free Publicity for Restaurants One of the best ways to get a restaurant free publicity is bytaking advantage of events and seizing the opportunity.For example, February 5th is Television Weather Persons' Day!Bet you didn't even know such a day existed, but it does, andit can give you free publicity. The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. 5 Tips to Help You Identify WHO To Market To If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. 50 Unbelievable Benefits Of Joint Venture Marketing What Is A Joint Venture?A joint venture is an agreement in which two ormore businesses work on a project for a set periodof time. Joint ventures can be long-term, likepromoting a product together, or some can beshort-term, like bartering (trading) products andservices. Eight Advantages of Fundraising Letters Over Other Methods 1. PersonalFundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Direct Mail Formats: How to Choose the Right One for Your Next Mailing Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Pre-Cleaning and Updating Addresses in Your Database When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Marketing is More Than Advertising Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. Powerhouse Marketing With Persuasive Postcards The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Translation and Your International E-Commerce Strategy Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. Sales Resistance on the Rise Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. Like Brushing Your Teeth What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same goes for marketing. Trade Show Events - Do's and Don'ts You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later. Unleash the Powerful Promoter Within Dear Friend,You're ripping me off.How? You may be thinking, "We just met.
|
| home | site map |
| © 2006 |