Real Estate Information

Create a Sizzling Home Sales Flyer


Did you know that the sales flyer is the most important tool in selling a house?

Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!"

Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood.

The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer.

Here's a sampling of possible benefits:

1. Enjoy your private park-like garden
2. Get the space you need to spread out
3. Live in a romantic hideaway
4. Sleep without traffic noise
5. Walk to schools, parks, and shopping
6. Seller will help pay your closing costs
7. Buy with no money down
8. Move in without having to paint or fix a thing
9. Swim in your own private lagoon
10. Enjoy your own personal luxury spa

Do you see the pattern? Each of the above examples features an action verb, followed by a benefit.

Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money.

Cheers to your successful sale!

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm


MORE RESOURCES:

Press-Enterprise

REAL ESTATE: California receives up to $18 billion in multistate settlement
Press-Enterprise
“It is a good first step but only a step toward the solutions we need,” said Kevin Stein, associate director of the California Reinvestment Coalition, a real estate consumer advocacy group. In California, the banks have guaranteed more than $12 billion ...
Will bank settlement help Florida's real estate market?Palm Beach Post (blog)
$25B settlement reached over foreclosure abusesSacramento Bee
States, banks reach foreclosure-abuse settlementAlbany Times Union
LoanSafe -KTAR.com
all 2,823 news articles »


Fort Worth Star Telegram

Evangelical real estate developer brought Santorum to North Texas
Fort Worth Star Telegram
If Rick Santorum eventually wins Texas Republicans over, one of Texas' leading real estate developers should share credit. Last month, Jeff Blackard of the McKinney-based Blackard Group went undercover in South Carolina as a walk-in Santorum volunteer.
Donald Trump: Rick Santorum 'Wants To Be President? Give Me A Break' (VIDEO)Huffington Post

all 563 news articles »


Bloomberg

Shrinking the foreclosed real estate glut
Boston Globe
But it isn't going to fix the nation's residential real estate mess. That mess - millions of homeowners underwater on their mortgages, a stagnant residential sales market that lacks buyers and a clog of foreclosed property - can't be cleaned up with ...
REAL ESTATE: Refinancing program expands for Fannie/Freddie borrowersPress-Enterprise
Online Offers for HomePath Properties Expanded by Fannie MaeLoanSafe
Fannie Mae Expands Online Offers for HomePath® PropertiesSYS-CON Media (press release)

all 161 news articles »


The Free Lance-Star

Vakos Real Estate opened this week in the Southpoint II shopping center.
The Free Lance-Star
BY BILL FREEHLING BY BILL FREEHLING One of the Fredericksburg area's oldest and most prominent development firms has started a full-service real estate brokerage arm. Vakos Real Estate opened this week in a 5200-square-foot space next to a Tropical ...
Who's who at new Vakos Real Estate firmFredericksburg.com (blog)

all 4 news articles »


Real Estate Agent Highlights New Technologies by Bicycling 700 Miles to Mid ...
MarketWatch (press release)
His route takes him across the breadth of four states and through 12 overnight stops, ending on stage before an expected 4000 attendees of the Coldwell Banker Real Estate's International Business Conference. Dyer aims to use a 150-year-old ...

and more »


DOJ: Three NorCal Real Estate Investors Agree to Plead Guilty to Bid Rigging ...
San Francisco Chronicle (blog)
Three Northern California real estate investors have agreed to plead guilty today for their roles in conspiracies to rig bids and commit mail fraud at public real estate foreclosure auctions in Northern California, the Department of Justice (DOJ) ...
Three to plead guilty in foreclosure auction fraudSan Jose Mercury News

all 6 news articles »


Real-Estate Crash Aids the Green Movement
Wall Street Journal
By LAURA KUSISTO The real-estate crash left pockets of the region's rural areas littered with the remnants of would-be golf courses, shopping centers and luxury subdivisions that never got off the ground. But the market swoon has yielded an unexpected ...



ETF Trends

Top 10 Global Real Estate ETFs
TheStreet.com
By Dave Fry 02/09/12 - 03:03 PM EST There is currently an expanding list of nearly a dozen ETFs oriented to primarily to global REITs (Real Estate Investment Trusts) with more on the way no doubt. In the following analysis we stick with our top ten ...
Investments for Income-LoversMotley Fool

all 24 news articles »


CBRE Clarion Global Real Estate Income Fund (NYSE: IGR) Declares Monthly ...
EON: Enhanced Online News (press release)
PHILADELPHIA--(EON: Enhanced Online News)--The Board of Trustees of the CBRE Clarion Global Real Estate Income Fund (NYSE: IGR) (the “Fund”) declared a monthly distribution of $0.045 per share for the month of February 2012. The following dates apply: ...

and more »


South Bay commercial real estate market heats up
San Jose Mercury News
Silicon Valley developers are racing to erect office and R&D buildings to meet a fresh surge of expansions by tech companies that's turning the region into a commercial real estate boomtown. Last year, the South Bay added about 26000 employees, ...

and more »

Google News

home | site map
© 2006